Ajay Shah is a Mumbai based designer. His work explores subjects of modularity and multiplicity across diverse projects ranging from proposals to serial productions, following an enthusiasm for simple, adaptable structures with an honest attitude towards material.
He designs furniture, products and related products.
He spearheads ASDS, an interdisciplinary design studio. In addition he designs and provides creative direction for his brands, Rubberband and Industrial Playground which form an important part of his work and approach. His keen interest in graphic design has led him to strategise and design visual identities and environmental communication. He also often combines graphic and product design to communicate an idea.
“I see all my works as pieces of one big story where the projects are often interconnected in terms of their idea, materials and aesthetics. I no longer see myself just as a product, space or a graphic designer but rather a supplier of ideas and impulses.”